5 Best Google Analytics Alternatives in 2023

If you run a website, then it is important to know about visitors, from where they come, the traffic, and other details. When you have this information, it helps you to perform better. There are plenty of analytics tools available on the internet, from which the most popular one is Google Analytics. It is popular that doesn’t mean it is the best one.

There are many people who find it hard to use Google Analytics. Even though it is a free tool to use, many decide to look for its competitors. If you know how to control a tool, then it will be easy for you to control your data. So, you must know how to use the tool.

Why look for alternative?

Google Analytics is a leading analytics provider but it also has limitations.

  • Google Analytics uses cookies and JavaScript to track visitor activities. Some users do not allow this type of tracking and this results in under reporting of daily statistics.
  • Google has been fined multiple times for its flawed privacy features in EU and Asian countries.
  • Complex conversion tracking and learning curve.
  • It takes longer to load website with GA code installed.

Top 5 Google Analytics Alternatives

Are you looking for the best Google Analytics alternatives? Then are at the right place, here we have brought five best tools similar to Google Analytics.

1. AppMetrix

Appmetrix Analytics

AppMetrix is the best analytics tool as it understands and analyzes the behavior of the visitor and website growth. The site is very user-friendly, so it’s easy to use and the stats are well presented. You don’t need to worry about your data, as it doesn’t track IP, fingerprint, nor cookies. The best thing is, it is lightweight, the size of the tracking code is less than 1kb. It is fully compliant with GDPR, CCPA, and PECR.

On AppMetrix, you can view the real-time traffic, track conversions by creating custom events, easily export your statistics, and more.

Features of AppMetrix:

  • Simple Metrics – Get all key metrics in realtime on a simple and easy to understand dashboard to make data driven decisions.
  • Privacy Friendly – AppMetrix complies with privacy regulations around the world and does not track personal information of any user.
  • Session Recording
  • Heatmap Tracking
  • Lightweight Mode – AppMetrix tracking code is less then 1 kb in size and does not affect loading speed of website.
  • GDPR & CCPA compliant – AppMetrix tracking is completely compliant with GDPR and CCPA privacy policy.

Price: Free

2. Plausible

plausible analytics banner

A simple and privacy-friendly alternative to Google analytics. It is a lightweight and free analytics tool, where there are no cookies and is fully compliant with GDPR, CCPA, and PECR. Plausible is a new open-source analytics tool. It collects less information like numbers of visitors and the top pages they have visited, the page views, bounce rates, and referrers.

It mainly focuses on the privacy of the users, this point makes it a great competitor to other tools. The project creators say this tool does not collect or store any information about the visitors. Before getting started, you can first check the Live demo and then go ahead.

Price: Free trial, $6/month

3. Mixpanel

mixpanel data analytics

Mixpanel is a data analytics platform for businesses to analyze the engagement quality and the interactions on the web and mobile channels. There are many amazing features like you can easily check on how people are using your products, ask them questions and reply them instantly. You can visualize when your customers return and engage, track and measure changes in the app. Increase your conversation rates by identifying where people drop off, and more.

Price: A Free package, Premium starts from $25/month.

4. Hotjar

hotjar heatmap user recording

Hotjar is an analytics website that analyses the users’ feedback through tools like heatmaps, session recordings, and surveys. It is an easy-to-use service that combines the user behavior analysis and the feedback tools of the website to help you what’s actually happening on your site. It is considered the best analytics tool because it gives you clear and visual data points, helps you get context about the behavior of people.

Price: Free, Premium starts from $39/month.

5. Simple Analytics

simple analytics alternative

Simple Analytics is one of the best alternatives to Google Analytics. It provides simple, and friendly analytics and you don’t need to worry about privacy, it’s completely safe. This software tracks the metrics of Pageviews, Referrers, Top Pages, Screen sizes, Browsers, Countries. This tool does not use cookies or collect any personal data of the user.

Simple Analytics has amazing features like dark mode support, use data in other tools, bypass ad-blockers, shows actual tweets from where you got traffic, and more.

Price: Free trial, three plans Starter $19/month, Business $59/month, and Enterprise.


There is no doubt that Google Analytics is the best tool to use, but it’s not only the option to track analytics. If it doesn’t meet your requirements, then you can try out the above-given tools to check out the stats of your website.